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Making the Shift to Sustainable Fashion, A Blog: 4 Reasons Why I Hesitated

19.07.2018

 

My mission with this blog is to promote sustainable fashion and products that aim to reduce the environmental and social impacts associated with its lifecycle.

 

Things like:

  1. Energy Use

  2. Water Consumption

  3. Protection of Lands and Natural Resources

  4. Fair Trade

  5. Ethical Labor Regulations

You get the gist - The goal is to increase demand for these products to hopefully trigger a shift in the industry and encourage more companies to develop sustainability strategies and sustainable products. 

 

If there are people willing to buy it, someone will make it.

 

We’ve all heard the horror stories. At this point in my life, I’ve found it’s actually better to invest a little more coin in high quality products that last longer, from ethical and reputable companies – than dirt cheap products that need to be tossed after one wash.

 

When you throw something out, that’s creating waste. And waste has to go somewhere! The fact that we can’t always be sure where it goes is an issue.

 

Now, I had a few hesitations when I decided on taking on sustainable fashion.

 

1. Companies claim they are creating sustainable, ecofriendly products but do not always produce reports for consumers explaining how EXACTLY their products are sustainable.

 

I recently came across a company on Instagram that was promoting a product made from Pineapple fibers. So ingenious right?! Well, I left a comment – as an engaged and conscious consumer – asking if they had any sustainability reports or evidence to back up their statements.

 

The response (literally): What do you mean exactly?

 

If a company doesn’t know what a sustainability report is, I’m going to guess they don’t have one. It’s okay though, the point is that companies are starting to understand that this is what the new consumer wants. Sustainable products. 

 

Now all we have to do, as consumers, is hold them accountable. Demand transparency. Demand the evidence to support claims.

 

It doesn’t take a lot of work. Simply asking a question or asking ‘How is your product better for the environment than any other product?’ is a good start.

 

2. Feeling like one change is not enough to make a difference.

 

To be honest – it’s really challenging to think of changing your entire way of life. It seems unachievable and therefore, I was deterred. I’ll admit.

 

The point is, any little change, or a small conscious decision, is a positive one! It increases demand. Shows other companies, that hey, maybe we should look into using abundant naturally available materials in our products too! If people will buy it, someone will make it.

 

Increasing awareness and encouraging conscious consumerism will lead to positive change in terms of the development sustainable products.

 

3. There will be judgement.

 

 

I like cute clothes! I like clothes from big name brands and fast fashion. I like Zara’s and H&M. I also like Nordstroms, Topshop, Gucci ….

 

I want to still be able to wear the Vince Camuto boots I bought from a Nordstrom sale in 2016. Even though I can't account for it's specifics in regards to sustainability. I've had them for almost 3 years and I wear them consistently. 

 

There I go already being defensive...

 

Again, the point is - Let’s not always shoot for the extreme. Let’s shoot for trying to make a difference but also accept what is or is not manageable for us.

 

Buy Less, Choose well, Make it Last. - Vivienne Westwood

 

4. It’s going to be expensive.

 

There’s a reason some fast fashion retailers can sell sweaters for 11 dollars and change. Costs were cut, expenses were saved someone in manufacturing, production or distribution that enables them to sell at a lower cost. Someone else had to pay, so we could get a deal.

 

Therefore, sustainable fashion is usually more expensive. They may take longer to produce, may have to go through more difficult processes…and it costs more to create.

 

But again, I don’t think it has to be! If consumers demand it, companies will reform!

 

So, with that all said --- I SQUASHED my hesitations and reasons for not doing this. And I'm doing it.

 

You can’t make a difference if you don’t try. So let's just TRY.

 

Thanks for reading. Leave your comments, send me an email if you have questions!

 

 

If you want to learn more, or continue some individual research, see some links below!

 

http://sustainability.hm.com/en/sustainability/downloads-resources/reports/sustainability-reports.html

http://buddhajeans.com/eco-and-denim-dictionaries/sustainability-reports-fashion-brands/

http://www.sustainablebrands.com/news_and_views/marketing_comms/aarthi_rayapura/study_reveals_few_fashion_brands_are_walking_their_su

http://buddhajeans.com/encyclopedia/design-for-sustainability/

 

xx

Sab

 

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