About the Blog

The Roots

Flaunt Your Fancy was created in 2014 as a way to encourage self expression through style whether that style is minimalist or bold. We don’t follow the crowd. We wear what we want, when we want, despite the current trends.

Since 2014, FYF has evolved to make a broader positive impact on the global fashion scene. Fashion is more than an individual experience. Your own style expresses your creativity and personality but it also expresses your values and what is important to you.

Now, FYF is about both being true to yourself and also being mindful of the impact your purchases have on the environment and even other people. Sustainable fashion is front and center in the FYF community. So many aspects go into the sustainability of clothing from the labor standards of those creating the products all the way to the resources used to develop the clothing itself.

The goal is to promote sustainable produced and ethically made clothing, beauty and lifestyle products, supporting companies that work to reduce their environmental footprint and improve quality of life for their workers.


About the Creator

In a nutshell

Born and raised: Long Island

Degree: BA in Urban Planning and Sustainability from Columbia University

Home: A tiny (but cozy) studio apartment on the upper east side of Manhattan.

Occupation: Sustainability Consultant specializing in energy efficient buildings.

The fashion industry is one of the largest contributors to the climate crisis. Fast fashion corporations, social media, and yes - even fashion bloggers add to the problem.

Through my sustainable fashion journey, I learned that there are a lot of things people mistake about sustainable fashion. First, that it's too expensive and therefore inaccesible to the masses. And second, that there weren't a lot of sustainable clothing options for varying styles and aesthetics. 

It’s not just about looking good. Now, it’s also about expressing your own values through what you wear. That’s a trend I can definitely get behind.

We all want high quality products with a cheap price tag. We want to look good, feel good, and save money. When we find that gem, we’re proud - we’ve won. But someone else may have been disadvantaged by it.

It can be difficult to distinguish truth from ‘greenwashing.’ But, that’s where Flaunt Your Fancy comes in.

I hope to take away some of the confusion and doubt by providing tools that help shoppers distinguish between good brands and brands looking to capitalize on a movement.  goal is to teach people how to judge for themselves, which companies are committed to the mission and which ones have a little more work to do.

It’s not about making an extreme change to your lifestyle. I’m determined to help the cause and show everyday people how to incorporate sustainable clothing into their wardrobe in a practical way!

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